The coronavirus has made many changes in our lives. Writers are facing new challenges in ways to promote their books. Bookstores have been closed (some are reopening, but author talks and signings have been cancelled); physical author tours have been cancelled; conferences have been cancelled; libraries are still closed, which means talks at libraries have been cancelled; and the list goes on.
Writers have had to resort to on-line promotions: contests, e-book sales, ads, blogs, podcasts, and so on. Recently, since many people stuck at home have taken up doing jigsaw puzzles, a group of writers I know have been talking about having their book covers turned into jigsaw puzzles. (Of course, they would have to get the cover artist’s permission.)
That discussion made me think about the face masks we are now being asked to wear when we’re in public. When I go to the store, there are the usual bland all white and all black face masks, but I’m starting to see some more decorative and personal ones.
And, there are the political ones.
What I’m wondering is why can’t we use our masks to advertise our books?
The face mask I’ve chosen isn’t exactly an advertisement for my books; however, anyone who has read my P.J. Benson Mysteries (The Crows, As the Crow Flies, Eat Crow and Die, and the short story Eye of the Crow) knows they all feature a Rhodesian Ridgeback. I had to say goodbye to my last Ridgeback in 2013, and I still miss him, so when it came time for me to decide on a mask, an ad for a Rhodesian Ridgeback mask caught my attention. (So far, it’s garnered a few smiles in the stores.)
What do you think? Would I make a good Rhodesian Ridgeback?