marketing
February 17, 2021
There are aspects I really like about self-publishing a book: control over content, cover, and blurb. I also like receiving a higher royalty and the ability to tract sales, or at least receive more up-to-date accounting of sales. There are also aspects of being my own publisher that I don’t like or find extremely difficult. […]
February 3, 2021
Nowadays, most writers can’t simply write a story, send it off to an agent or publisher and sit back and wait for the praise and money. Of course, it’s always been true for most writers that once the story has been written, they must take off their writer’s hat and put on their editor’s hat. […]
October 17, 2018
I think most writers would love it if signing a publishing contract meant the publisher’s marketing department would get the reviews, promote the book through advertising, set up interviews (TV, radio, and print), and arrange a book tour (at least a blog tour). And some writers do get all or some of that, especially those […]
March 7, 2018
Neil Nyron, who recently retired from being the Executive Vice President, Associate Publisher and Editor in Chief of G.P. Putnam’s Sons, gave the welcoming talk Thursday afternoon at the Florida Mystery Writers’ of America 24th annual Sleuthfest in Boca Raton. He’s given 3 other similar talks over the previous three years, each on an element […]
November 2, 2016
A few weeks ago Barbara Vortman posted a comment on my blog. She said, “I remember when your first book was published. Can you tell us how marketing has changed since then and how you adapted? I have never been a self-promoter and I detest the job. My novel will languish forever on Amazon because […]
November 11, 2015
I attended two sessions during the Killer Nashville Conference that dealt with marketing. On Friday afternoon Kay Kendall, Debi King McMartin, Anne Marie Stoddard, Julie Schoerke, and Jerri Ledford discussed “The Do-It-Yourself Publicist.” Later that day Claire Applewhite, Darryl Bolinger, Ray Peden, Nancy Sartor, Maryglenn McCombs, and Stacy Allen discussed “How to Launch a Book.” […]
May 13, 2015
I love writing. Sometimes the words and ideas flow. Other times, I feel as though I’m dragging them out of my head. But after a while I have a rough draft, then I edit and edit and edit until I feel the story is ready to go public. I query, wait, hope, and if the […]