We’re told the most important selling tools for a book are the cover and the back blurb. With traditional publishers, the author usually doesn’t have control over either. Oh, we’re asked for suggestions, but the editor, or art department, or marketing department is usually the one who makes the final … Continue reading
Back in 1997 Silhouette published Heiress Seeking Perfect Husband under their Yours Truly line. I loved the story. It’s a “You have to kiss a lot of frogs before you find Prince Charming” type of story and is probably the most humorous one I’ve ever written. When the publisher dropped … Continue reading
I attended two sessions during the Killer Nashville Conference that dealt with marketing. On Friday afternoon Kay Kendall, Debi King McMartin, Anne Marie Stoddard, Julie Schoerke, and Jerri Ledford discussed “The Do-It-Yourself Publicist.” Later that day Claire Applewhite, Darryl Bolinger, Ray Peden, Nancy Sartor, Maryglenn McCombs, and Stacy Allen discussed … Continue reading
I’ve been depressed this week. I think it’s mainly due to the weather: too many cold, cloudy days. It’s time for me to head south. But more than the weather, I’ve been plagued by self-doubt and disappointment. A couple weeks ago I read a book that has been a finalist … Continue reading
