On one of the on-line groups I belong to the discussion has been about blogs (Are they worth the time and effort? Do they help sales?), and commenting on blogs. (Are you being rude if you don’t comment or does it matter?) The topic has also included other social media (Facebook, LinkedIn, Twitter, and Goodreads). With Goodreads, the question has been if giveaways actually result in reviews or sales?
I’ve just come off two Blog Tours arranged by my virtual assistant, Florence Price. Because I have two mystery/suspense novels out this summer, Florence set up a series of blogs, interviews, and features along with a gift card giveaway for each book’s tour.
At first it was fun. I had interview questions to answer, actual guest blogs to write, and a chance to pick a couple scenes from each book that would be featured. I also received a couple reviews for each of the books.
After the first week, the whole process became a drag and an embarrassment. I was posting announcements on Facebook, Twitter, LinkedIn and to friends. “I’m at so-and-so’s blog today, talking about A Killer Past.” Or, “Eat Crow and Die is being featured on A-Great-Blog today.” Some days there would be three blogs that I’d written or that featured one of the books. Other days two.
I know advertisers say you have to keep putting the message out and sooner or later the viewer will remember the product, but is that true or do the viewers just tune out? I know how I would react to so many posts trying to get me to go to this or that blog. I would ignore them.
Today I’m feeling burnout. I don’t want to do any more advertising. No more blogs. (Except I think I am scheduled for one the end of this month.) No more “Buy My Book” presentations. (Except I think I’m scheduled to be at a library in September.) No more promotion. (Except I think I just agreed to do something in October.)
Oh well, maybe I just need a short break. Time to actually do some writing.